Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
The Director of Field Marketing will oversee the planning, coordination, and execution of local marketing efforts for Genesis Health Clubs, driving awareness, member acquisition, and retention in every market. This role will connect corporate brand strategy with on-the-ground execution, ensuring consistent quality and impactful engagement. The position combines strategic leadership with hands-on involvement in event planning, hospitality/bar programming, local partnerships, and in-market campaigns. The ideal candidate will have a passion for creating memorable experiences, a proven record in managing high-energy events, and the ability to lead a team to deliver measurable results.
Duties and Responsibilities:
Local Marketing Activation
- Plan and execute marketing initiatives tailored to individual club markets while maintaining brand consistency.
- Support grand openings, presales, and seasonal campaigns with creative local engagement strategies.
Event Planning & Hospitality
- Lead the planning and execution of in-club events, community activations, and special campaigns.
- Oversee hospitality/bar programming for club events, managing vendor relationships, menus, and service quality.
- Build and maintain an annual event calendar for all club markets.
Community Partnerships & Outreach
- Establish relationships with local businesses, schools, organizations, and influencers to grow awareness and membership.
- Represent Genesis at community events, expos, and charity initiatives.
Leadership & Team Development
- Manage and mentor a team responsible for field marketing activities.
- Serve as the link between corporate marketing and field operations to ensure flawless campaign execution.
- Collaborate with creative, digital, and content teams to produce localized marketing assets.
Measurement & Reporting
- Track event performance, ROI, and sales impact.
- Manage budgets for all local activations and report on spend effectiveness.
- Identify opportunities for improving processes and results.
Job Requirements:
- Bachelor’s degree in Marketing, Event Management, Communications, or related field (or equivalent experience).
- 5+ years of experience in field marketing, events, or hospitality, preferably in a multi-location environment.
- Demonstrated success in planning and executing large-scale events.
- Strong project management, organizational, and multitasking skills.
- Excellent communication and relationship-building abilities.
- Experience negotiating with vendors and managing event logistics.
- Willingness to travel frequently to club locations.
- Ability to work evenings and weekends for events as needed.
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)