Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
The Director of Brand & Content is responsible for shaping, protecting, and evolving the Genesis Health Clubs brand across all member-facing and public channels. This role will lead the creative vision and content strategy for social media, newsletters, in-club signage, promotional campaigns, and all other brand touchpoints, ensuring a consistent, high-quality, and engaging experience.
The Director will oversee the planning, production, and execution of creative content, working closely with the marketing leadership team and cross-functional departments to ensure all materials align with brand standards and business goals. This role will also manage and mentor creative team members, ensuring projects are delivered on time and exceed expectations.
Duties and Responsibilities
Duties and Responsibilities
- Brand Stewardship: Own and maintain Genesis Health Clubs’ brand identity, tone, and visual standards across all communications.
- Creative Direction: Lead the concept development and execution of high-quality creative assets for campaigns, events, and club communications (social, print, digital, and video).
- Content Strategy: Develop and manage content calendars for social media, email newsletters, and in-club signage to support promotions, events, and brand storytelling.
- Campaign Management: Partner with marketing, operations, and sales teams to produce integrated campaigns that drive engagement, lead generation, and member satisfaction.
- Team Collaboration: Oversee social media managers, content creators, ensuring they have clear priorities and creative guidance.
- Vendor Management: Manage relationships with creative agencies, freelance designers, and production vendors when needed.
- Performance Tracking: Analyze creative and content performance, applying insights to improve future campaigns.
- In-Club Experience: Ensure all in-club signage, posters, and display materials are on-brand, engaging, and updated regularly.
Expectations
- Uphold the highest standard of brand consistency across all channels and markets.
- Actively seek opportunities to elevate Genesis’ creative output, making it best-in-class in the health and fitness industry.
- Bring fresh, innovative ideas to campaigns, while keeping them aligned with strategic goals.
- Foster a collaborative and fast-paced creative environment.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Design, or related field.
- 5+ years of creative direction, content strategy, or brand management experience, preferably in fitness, lifestyle, or hospitality industries.
- Proven track record of developing and executing creative campaigns across digital and print.
- Strong leadership skills with experience managing creative teams and projects.
- Expertise in social media, email marketing, and brand storytelling.
- Familiarity with design tools (Adobe Creative Suite, Canva) and project management platforms.
- Exceptional written, visual, and verbal communication skills.
- Ability to work flexible hours for events and key marketing initiatives when needed.
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)