HubSpot & Email Marketing Specialist
Location
Wichita, KS, 67208
Type
Full Time
Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
We’re seeking a HubSpot & Email Marketing Specialist to own the execution, optimization, and reporting of email, SMS, marketing automation, and landing page campaigns.
This role combines hands-on campaign execution with CRM management, analytics, testing, and continuous optimization. The ideal candidate is highly proficient in HubSpot and understands how to use data and automation to improve engagement, lead conversion, and overall marketing performance.
Key Responsibilities
- Own HubSpot marketing execution, including email, SMS, workflows, forms, lists, and landing pages.
- Build and manage segmented campaigns, automated nurture programs, lead scoring, and lifecycle workflows.
- Manage audience segmentation, contact properties, database hygiene, suppression rules, and marketing compliance.
- Build polished, responsive emails and landing pages using HubSpot templates and tools.
- Partner with design and content teams to develop campaign creative and messaging.
- Develop and execute A/B tests across subject lines, content, CTAs, audiences, send times, and landing pages.
- Monitor campaign performance, including deliverability, open rates, click rates, conversions, lead generation, and ROI.
- Build dashboards and reports to identify trends, opportunities, and areas for improvement.
- Analyze campaign funnels and recommend strategies to improve conversion rates and customer engagement.
- Support HubSpot integrations with websites, data sources, and third-party platforms and troubleshoot issues as needed.
- Identify opportunities to improve marketing processes through automation, personalization, and scalable workflows.
- Stay current on HubSpot capabilities, certifications, platform updates, and marketing automation best practices.
Qualifications
- 2–5 years of experience in email marketing, CRM, or marketing automation, with strong hands-on HubSpot experience.
- HubSpot Marketing Software Certification preferred; ability to obtain certification within 90 days required.
- Demonstrated experience building email campaigns, workflows, segmentation, landing pages, and reports in HubSpot.
- Strong analytical skills with the ability to turn campaign data into actionable recommendations.
- Understanding of email and SMS deliverability, consent, opt-in requirements, CAN-SPAM, and related best practices.
- Strong email and landing page copywriting skills.
- Experience with A/B testing, conversion optimization, and marketing funnel analysis.
- Basic HTML/CSS knowledge for email and landing page customization is a plus.
- Canva and/or Adobe Creative Suite experience is a plus.
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 88 locations across 14 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)