Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
We’re seeking a Marketing Automation & CRM Specialist with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization.
Key Responsibilities
- Own HubSpot marketing automation: email, SMS, workflows, and landing pages
- Build segmented campaigns, nurture workflows, and lead scoring models.
- Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.)
- Collaborate with the design team or use HubSpot templates to create polished, responsive assets.
- Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations
- Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations.
- Stay up to date on HubSpot certifications, features, and best practices
Optional Add-Ons:
- Run A/B tests on subject lines, landing page layouts, and CTAs for optimization.
- Assist with conversion rate optimization (CRO) and funnel analysis.
- Provide input on scalable processes and automation improvements as the company grows.
- Support content and creative development (email copywriting, light design in Canva/Adobe)
Qualifications
- HubSpot Marketing Software Certification (required)
- 2-5 years of experience in CRM/marketing automation (HubSpot strongly preferred)
- Strong analytical and reporting skills
- HTML/CSS knowledge for email and landing page tweaks is a plus
- Experience with SMS platforms and compliance best practices
- Strong copywriting skills for emails and landing pages
- Familiarity with A/B testing and CRO strategies
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)