Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
You’ll be the day-to-day creator behind Genesis Health Clubs’ member-facing content—writing, building, and shipping emails, social posts, and light landing-page content that’s on-brand, timely, and effective. You’ll partner closely with design, video, CRM/Lifecycle, and field marketing to keep our calendars full and our campaigns performing.
What you'll Do
Email & SMS
What you'll Do
Email & SMS
o Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM.
o Support lifecycle programs (onboarding, win-backs, referrals) with variants for A/B testing.
Social Media
o Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly.
o Keep a living content calendar; partner with club teams to source stories and UGC.
Creative Production
o In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers/video on larger needs.
In-Club & Event Support
o Package copy for flyers, door hangers, and screens; help cover grand openings and community events.
Publishing & Governance
o Maintain voice/tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends.
Reporting
o Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint.
What Success Looks Like (Outcomes)
What Success Looks Like (Outcomes)
- Consistent, on-brand email and social cadence that supports promotions, openings, and member communications.
- Measurable improvement in engagement and conversion from creative/testing iterations.
- Smooth collaboration with design/video and field teams; fewer last-minute edits and faster ship cycles.
Qualifications
- 2–4 years creating marketing content (email, social, blog/landing-page copy) in-house or agency.
- Strong writing chops—clear, concise, and on-brand; comfortable adapting voice for different audiences.
- Working knowledge of an email/SMS or marketing automation platform (HubSpot a plus).
- Basic design/video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams.
- Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments.
- Willing to support occasional evening/weekend events or big launches.
Nice to Have
- Light HTML/CSS for email tweaks, UTM tagging, and QA.
- Photography/UGC capture skills; comfort on set during shoots.
Experience in multi-location fitness, retail, or hospitality
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)