Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
Pre-Opening Marketing Specialist
The Pre-Opening Marketing Specialist executes social media, email, SMS, and digital communications for Genesis Health Clubs locations prior to opening, as well as for clubs undergoing remodels, construction, or major upgrades. Genesis Health Clubs operates multiple projects at varying stages at any given time, and this role supports clear, consistent communication across those locations, to generate prospect and member excitement and engagement. This role focuses on awareness, presales engagement, and construction-phase communication while ensuring consistent brand standards across multiple active projects.
Key Responsibilities
Pre-Opening Campaign Execution
- Execute pre-opening marketing communications for new club locations, remodels, and upgrades, primarily on social media, email, SMS, and other digital communications.
- Assist in developing and managing pre-opening social content calendars and countdown campaigns aligned with construction milestones and opening timelines.
- Deploy approved messaging, creative assets, and offers across owned digital channels.
· Support progress updates, timeline communications, and opening expectation messaging for prospective and current members
- Coordinate with marketing and operations to ensure construction milestones and opening details are communicated accurately and consistently
Lead Nurture & Presales Support
- Support pre-sale and early-interest efforts through ongoing email and SMS communication with prospective members. Generate local excitement and engagement.
- Maintain timely communication around sneak peeks, tours, opening timelines, and special offers
- Assist with launch-day and opening-week communications to maximize awareness and attendance
Reporting & Optimization
- Track basic performance metrics for pre-opening communications, including engagement, opens, clicks, and lead activity
- Identify opportunities to improve messaging cadence, timing, or channel execution
Additional Marketing Support
- Provide tactical support for other social media, email, and digital marketing initiatives as needed, under the direction of the central marketing team and aligned with pre-opening priorities
Qualifications
- 1–3 years of experience in digital marketing, social media, email, or lifecycle marketing
- Experience executing email and SMS campaigns preferred
- Strong organizational skills with the ability to manage multiple locations and timelines simultaneously
- Detail-oriented, reliable, and execution-focused
- Experience in fitness, hospitality, retail, or multi-location brands is a plus
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)