Marketing Coordinator

Ubicación

Tulsa , OK, 74133

Tipo

Full Time

Benefits:
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources
Position Summary The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations.  The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.

Primary Objectives  
  • Maximize new membership growth
  • Improve member retention
  • Flawlessly execute marketing strategies
  • Ensure brand consistency across all touch-points
  • Operate within assigned budget
  • Detailed reporting of Marketing strategies 
Responsibilities 
Marketing Strategy Development & Execution:
  • Collaborate with other senior management in developing annual budget, marketing strategy, and a robustgrowth plan for all facets of facility including all advertising and PR strategies, membership sales strategies,events, monthly offers, etc.
  • Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
  • Work closely with Club Managers and Sales teams to promote the process of lead generation
  • Track, assess and make recommendations regarding sales goals for membership and fitness.
Social Media Management:
  • Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
  • Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
  • Manage calendar of social media outreach to ensure consistent and effective communication
  • Respond in a timely manner to social media member comments
Advertising & Promotion:
  • Identify and develop relationships with key media partners
  • Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities

Digital Asset Management:
  • Maintain, facilitate and implement periodic changes and upgrades to Genesis website
Design
  • Design and produce collateral pieces and other marketing materialsManage agency relationships and/or outside design talent when appropriate 
In-Center Events & Promotion:
  • Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
  • Coordinate monthly special events, specials, and classes with other Department Heads§  Design and distribute event promotional materials
  • Ensure all signage and marketing materials are used and executed effectively 
Off-Site Events & Community Outreach:
  • Identify, establish, and nurture relationships with organizations, individuals, and non-competingbusinesses in the community that align with the Sky brand
  • Seek cross-promotional opportunities with non-competing businessesIdentify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
  • Track and analyze results to build a schedule of events that achieves financial and/or membership objectives
Financial / Budgeting:
  • Prepare periodic budgets and monitor department complianceEvaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service
Other Duties:
  • Create, build, and maintain vendor relationships
  • Interact and build relationship with our membersOther duties as instructed and required
Compensación: $36,000.00 - $40,000.00 per year

Página Web de la Compañía: www.genesishealthclubs.com

(si ya tienes un currículum en Indeed)

O aplicar aquí.

* campos requeridos

Ubicación
Or
Or